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BTCC / BTCC Square / Global Cryptocurrency /
Alibaba Merges Food Delivery and Travel Platforms into Core E-Commerce Unit

Alibaba Merges Food Delivery and Travel Platforms into Core E-Commerce Unit

Author:
Global Cryptocurrency
Published:
2025-06-24 04:15:01
11
1
BTCCSquare news:

Alibaba Group is consolidating its food delivery service Ele.me and travel platform Fliggy under its main e-commerce division, marking a strategic shift toward integrated consumer services. The restructuring aims to eliminate operational redundancies while enhancing cross-platform synergies between Taobao, Tmall, and Alibaba's local service offerings.

CEO Eddie Wu framed the MOVE as a response to China's increasingly competitive digital marketplace, where user retention requires seamless integration of daily life services. The 2018 acquisition of Ele.me now culminates in its placement under Taobao's instant retail interface—a tactical repositioning for faster service delivery and shared technological infrastructure.

|Square

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